Happy Valentine’s Day!
Around the world, this day is celebrated in diverse ways. Let me share with you Japan’s unique Valentine’s Day traditions.
In Japan, Valentine’s Day extends beyond romantic couples. Here, girls often take the initiative to express their feelings to boys they like. They have to wait until White Day, March 14th, for the boys’ responses. This tradition allows young people to openly express their emotions and potentially start new relationships.
Valentine’s Day in Japanese schools is filled with excitement and anticipation. Kids eagerly observe who gives and receives chocolates, trying to interpret the underlying meanings. The tradition can be thrilling but also nerve-wracking for girls confessing their feelings. Some choose indirect approaches, like leaving chocolates in a boy’s desk, adding an element of mystery.
Boys receiving numerous chocolates, especially the popular ones, experience a sense of pride with their overflowing desks.
For adults, particularly in workplaces, women often give “義理チョコ” (obligatory chocolates) to male colleagues, symbolizing appreciation more than romance.
Chocolate’s popularity on Valentine’s Day in Japan stems from a successful marketing campaign, making it the go-to gift over other items like flowers or teddy bears. People either buy special chocolates or make homemade treats for their loved ones, colleagues, and friends.
As Valentine’s Day approaches, Japanese department stores become bustling hubs where people seek the perfect chocolates and gifts, creating a festive atmosphere.
I hope this gives you a fresh perspective on how Valentine’s Day is uniquely celebrated in Japan.
Wishing a lovely Valentine’s Day filled with love and happiness!